Green corporationsCanon U.S.A’s new Generation Green brand aims to help its customers understand the company’s green initiatives. The brand consists of three product classifications: Eco-Conscious, which highlights several packaging changes to boost shipping and packaging efficiency; Eco-Standards, which marks products that adhere to industry standards
Google announced that it has made a US$10 million investment in eSolar, a California-based solar thermal power developer first identified as a partner in the Internet search giants RE < C initiative. The investment was part of an announcement by Google.org of core initiatives to combat climate change, poverty and emerging threats. More than US$25 [...]
Two separate reports have come to the same conclusion: That IT organizations are slow to address climate change because they are often cushioned to the effects their systems have on energy costs. While the amount of energy to power the corporate IT infrastructure continues to grow, most IT departments are still not accountable for the [...]
The ‘Greenness’ of technology vendors will become an increasingly important deciding factor as IT executives look for new purchases, according to the results of a new survey by market researcher, IDC. It is becoming clear across the board that end-users will be expecting vendors to take more responsibility in terms of bringing ‘Green’ products and [...]
A new Cisco and British Telecom-sponsored study by global academics has identified three key measurements of business success for corporations in light of climate change. The study, “A New Mindset for Corporate Sustainability,” carried out by academics from China, Singapore, Spain, the United Kingdom and United States, concludes that shareholder value should no longer be [...]
IBM, Nokia, Pitney Bowes, and Sony have established the world’s first open patent sharing platform for the environment. The initiative, led by the World Business Council for Sustainable Development (WBCSD) and IBM, aims to compile a set portfolio of patents, dubbed the “Eco-Patent Commons,” that will be made available to the public. The initiative also [...]
Trox AITCS (Trox advanced IT cooling system) plans to step up promotion of a new cooling system that promises up to 7x more heat dissipation capacity as traditional air or water-based systems. The system is being marketed to data centre operators and large financial institutions
In a statement to the UN Conference on Climate Change in Bali, Indonesia, the ITU outlined a list of activities aimed at enhancing its efforts to combat global warming. Among the list, the ITU says its Telecommunications Standardization Advisory Group (TSAG) strongly backs the hosting of an international symposium that will call for a systematic [...]
Nokia Siemens Networks is looking to revolutionise the mobile network with is Liquid Radio architecture, which not only promises to re-architect today’s base station infrastructure, but also to ultimately bridge the gap between highly specialise (and expensive) telecoms equipment and commoditise (cost competitive) computer components. Green Telecom Live talks to Mike Murphy, head of Technology [...]
Interview with Telenor Connexion: Inside the world of M2M
Telenor Connexion, the unit of the Telenor Group focused on the machine-to-machine market, has been developing and deploying M2M applications for customers for the past decade. Green Telecom Live speaks with Gwenn Larsson, head of marketing at Telenor Connexion, about what makes M2M different from the rest of the mobile industry and the kinds of [...]
Verne Global outlines Iceland data centre plans
Two years after we first published the Icelandic government’s plans to promote the building of data centres on its shores, a venture capital-backed start tup, Verne Global, is looking to make it a reality. Verne Global, backed by General Catalysts from Boston, Novator in London and the Wellcome Trust, is now constructing a wholesale data [...]
Next gen data centre architecture Part 2: Cisco’s Unified Computing
Cisco this month unveiled what some company executives dubbed one of the biggest announcements for the network equipment maker – ever. With the announcement of its Unified Computing, Cisco officially enters the computing space, although not quite as previous speculation in the industry had outlined. Instead of just producing its own blade server, Cisco unveiled [...]
Next gen data centre architecture Part 1: Juniper’s single switching fabric
In the past couple of weeks, cloud computing has really taken off, with both service providers, server makers, and switching vendors all making big announcements on service deployments and new gear designed for cloud operating environments. Specifically, both Juniper and Cisco made significant announcements in their vision of a next generation data centre environment that [...]