Managed services will be a key component to meeting the networking requirements of the Networked Society, says Ericsson at the Managed Services Growth Market conference in Dubai.
“The development towards a Networked Society is increasing complexity of networks and business for operators. It also creates a market more and more driven by consumer needs as consumers can choose from an abundance of brands, products and services when communicating, sharing, and socializing. As the capacity and capabilities of the networks’ opens up for new innovations and business opportunities competition is also increasing, or ‘the market is hyper competitive and highly dynamic,’ as Akshay Lamba, from Indian operator MTS put it. On top of this many operators face a financial pressure,” Ericsson said.
All that complexity means that network operators must now prioritise their operational focus.
“In this context the Managed Services model can play a vital part in operators’ strategies as it frees up resources and enable specialization, higher focus on user experience and customer relationships and improve innovation power, agility and speed. All key for sustainable business differentiation and success in the Networked Society,” added Ericsson.
Ericsson adds that the nature of managed services is also changing to adapt to more consumer-oriented services. Instead of traditional network operations-centric models, managed services is now shifting towards user and service-centric models.
“The main objective is not only to deliver on certain technical key performance indicators but to proactively assure that user services are delivered at the expected quality,” Ericsson said. “This shift of focus requires a broader, holistic perspective including the network, the IT environment, the applications and the devices as the user experience is determined by all these parts.”