France Telecom’s enterprise and international arm, Orange Business Services, has unveiled four strategic objectives for the next three to four years, three of which are based on technologies and services that have a green element.
As part of its “conquests 2015” plan, Orange Business has identified cloud computing, M2M, as well as video conferencing, as “priority areas for growth.” What’s interesting is that all of these areas are part green ICT, and represent technologies that should help drive efficiencies in the enterprise, cities, and between people.
Of course, the operator didn’t mentioned the green element as such, but it is cool that a major international telco now sees much of its growth potential in green services.
Here are what Orange Business is setting out to do:
- generating 500 million euros in cloud computing by 2015 by accelerating its developments focusing on four areas: cloud-ready networks, “as a service” infrastructures, “as a service” collaborative solutions and communications, and application stores.
- selling 10 million SIM cards by 2015 on the M2M market (or Internet of Things), capitalizing on: the development of services beyond connectivity, its dedicated international expertise center in Brussels and its role as the driving force for the standardization of the market.
- becoming number 1 for videoconferencing in France and one of the top three worldwide. The guiding principles include: interoperability of terminals and networks, development of managed and hosted solutions, as well as simplification of uses through user support.
Oh, the fourth objective in the list is to generate 1 billion euros in revenues from emerging countries.