AT&T says it will go with greener packaging for its branded accessories. The new packaging will be composed of up to 30 percent plant-based materials sourced from ethanol harvested from natural sugarcane.
The sugarcane used is this plant plastic is a rapidly renewable agricultural crop and replaces nearly a third of the fossil fuels traditionally used in this accessory packaging with material made from plants.
The adoption of the new plastic is part of AT&T’s broader overall commitment to minimize its environmental impact. In March of 2010 the company announced its plans to slim down their accessory packaging; in 2010 and 2011, the company eliminated the use of over 500 tons of paper and plastic in that packaging.
The new packaging is expected to hit AT&T stores by 2 October 2011.
“As a company we are committed to minimizing our own environmental impact, and we see the introduction of this plant-based plastic as an important step in the right direction,” said Jeff Bradley, senior vice president for devices, AT&T. “We are excited to be the first U.S. telecom company to use this plastic in our packaging and we hope other companies will join us in finding ways to reduce our dependence on fossil fuels. We are actively working with our accessory suppliers to incorporate both less packaging and more sustainable plastic and paper.”