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Green data centres to equal US$41bn, 28% of market by 2015 – Pike Research

Tony Chan | August 10, 2010 | 0 Comments

A new report by Pike Research estimates that investment into ‘green’ data centres will increase from US$7.5 billion to US$41.4 billion by 2015, which would in turn equal some 28% of the total data centre market.

“Cost of energy has seldom been a concern for IT departments in the past,” says industry analyst Eric Woods, “and there was little incentive to invest in energy efficiency improvements. But as data centre energy costs become more visible, the financial benefits of moving to a greener mode of operation are being recognized by CEOs, CFOs, and CIOs.”

Woods adds that the green data centre has evolved in response to concern over energy use, but it is also connected to the broader transformation that data centers are undergoing. This transformation encompasses technical innovation, operational improvement, new design principles, and changes to the relationship between IT and business.

Energy efficiency, virtualisation, more dynamic operations and increased flexibility will be some of the characteristics of the ‘green data centres’ of the future, the report said.

Pike Research’s analysis indicates that power and cooling infrastructure solutions will be the largest portion of the green data center market opportunity, representing 46% of revenue over the next five years. Energy efficient IT equipment will be the second largest category with 41% of the market, and monitoring and management will follow with 14% of total revenue.

The report analyzes new developments in power and cooling infrastructure, server, storage and network technology, and software management systems that are underpinning green data centres. The study also profiles the strategies of key players in terms of their market approach, technical innovations, and internal efforts to create energy efficient data centres.

Download an executive summary here.

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