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MWC2010: Samsung’s green wall

Tony Chan | February 23, 2010 | 0 Comments

Samsung’s booth at this year’s Mobile World Congress features a wall display of their green initiatives, ranging from green handsets to their corporate carbon reduction commitments.

According to the information on display, Samsung Electronics aims to reduce its Greenhouse Gas emissions by 50% by 2013 against its 2008 figure. The slide showed also charted the company’s progress, with a 7% reduction in 2009. By 2011, the company is hoping to reduce its emissions by 46% compared to 2008, and reaching a 50% by 2013. The company did not however give further context for its reduction targets, such as how emissions will be related to business performance (CO2/$), or employee productivity (CO2/staff), or other metrics that would give further meaning to the target.

Also on display were a couple of handsets – branded Blue Earth and featuring solar panel chargers on the back, as well as environmentally friendly materials, including bioplastic called PLA, which reduces CO2 emissions by 2160kg per tonne compared with virgin polycarbonate. Samsung also introduced Blue earth packaging, which minimises the use of adhesives as well as overall size and volume.

Samsung also showed off its global Take-Back program for its handsets, which now feature 1,354 locations in 60 countries worldwide.

One of the highlights was a panel on the development of fuel cells for mobile phones, including a nice chart featuring all the chemicals compounds of how fuel cells would work and the specific molecular transformations for creation energy. According to the company, fuel cells will eventually cut emissions by handsets to low or zero – although the proposed technology by Samsung do require portable fuel ‘tanks’ – small plastic pouches that hold the specific chemical formula for converting into power by the cells, as illustrated by the company’s prototypes.

Another advantage to fuel cells is that they don’t have to be charged for a long time. By refilling the fuel, the device can be refuelled an ready to go in a matter of seconds, the company said.

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