Motorola’s recycled phone
By CommsDay
Motorola unveiled a mobile phone made from recycled plastic water bottles in what could be its best shot yet at recapturing its allure among trendy youth subscribers who have largely overlooked its handset portfolio since the RAZR heyday.
The W233 Renew is positioned as the world’s first environmentally conscious phone thanks to the repurposed bottles and a carbon dioxide arrangement with Carbonfund.org offsetting the CO2 footprint generated by the manufacturing process. The device is set to launch as a T-Mobile USA exclusive in the current quarter and boasts standard mobile features alongside nine hours of talk time.
Motorola is keen to push its green credentials, slashing packaging requirements by 22% and including a postage-paid envelope with each Renew to facilitate the recycling of older handsets.
“Natural resources, energy and time are more precious than ever before,” mobile devices global marketing corporate vice president Jeremy Dale said in a statement. “From the product’s design, to the packaging to our partnership with Carbonfund.org, we wanted to ensure that this device makes the right impact with consumers and the environment.”
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Category: Mobile
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