Orange France to display environment information for phones
French operator Orange will display environmental ratings for both fixed and mobile phones on its Web site and retail stores starting this month.
The initiative, part of a partnership with WWF-France, will display 5 categories of information on the environmental impact of phones for consumers.
“Orange and WWF France have opted to evaluate the environmental performance of products in order to reduce their impact on the environment. The system aims to increase awareness in a fully transparent manner across the industry: among suppliers and operators, as well as for consumers,” the operator said. “Customers in particular receive guidance that enables them to take a responsible decision when making their purchases. The eco-rating system developed for Orange telephones is similar to the approach already used in the automobile and domestic electrical appliance sectors and is a first in the telecoms sector.”
The initiative launch of the program will feature about thirty products, with general adoption of the environmental score cards across Orange’s products by 2009.
The information for the score cards will be based on data from BIO Intelligence Service, a company recognised for its expertise in assessing the environmental performance of products and defining indicators and comparative evaluation systems, Orange said.
Each score card will evaluate a product according to five performance categories: CO2 assessment, energy efficiency, resource preservation, limitation of dangerous materials and waste reduction.
“The system is deliberately simple, clear and informative,” Orange said. “Each product is assessed according to five indicators measuring their impact on the environment over their overall life cycle.”
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Category: Applications, Climate change, Green corporations, Mobile
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