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Comment: Insight Research's Daniel G Bauer on carbon abatement potential of telecoms sector

Tony Chan | August 14, 2008 | 0 Comments

Daniel G Bauer, the author of the Insight Research report on telecom’s carbon abatement potential, commented on my earlier coverage on the report. The information is so good that I’ve decided to put it on the main page.

Bauer: As the author of the GREEN Communications report, and on behalf of Insight Research Corporation, I want to thank Mr. Chan for pinpointing the main thrust that led to this 17-month long undertaking.

That thrust, is that service providers, generally, and carriers, specifically, may enjoy a substantial window of opportunity to capture market share and realize an overall cumulative adjusted growth rate forecast of 35% over the next 5-year period. As is true with all windows of opportunity, they close. Leading to our US$1.2 trillion impact figure, we incorporate over 60,000 variables into the worldwide GREEN Communications Model.

We identified 55+ offers that carriers/service providers can provide to end-user market segments including consumers, small office home office, small medium sized businesses, real estate management companies, and enterprise customers. Furthermore, we tracked and forecasted the value of carbon credits (1 metric ton of carbon dioxide = 1 carbon credit).

Now the real issue will be if carriers/service providers don’t implement and incorporate GREEN Communications into their market offerings, electric power and other utility holding companies will.

A climate change strategy not only provides accrued benefits pertaining to Corporate Social Responsibility (maximizes shareholder, stakeholder, and community value) but the main impetus for Insight Research’s GREEN Communications report readers is that a product sales and marketing roadmap is provided. This approach provides the impetus for decisions starting at the chief executive officer level and supported and promoted by the other c-level executives for the implementation of both an internal and an external climate change strategy.

It begs the question and provides the answer all at the same time. Carriers can save money (OPEX reduction) by going GREEN. Carriers can maximize shareholder value. Carriers can increase revenues, market share, improve margins, and enhance and differentiate their brand. The GREEN Communications report is even further segmented down to geographic areas and country economic status. Not many industry sectors possess the reach that carriers do, whether they be in Indonesia, Brazil, United States, UAE, or Spain, Ghana, and Australia.

This is BIG. This is REAL.