Green Telecom talks to Sun Microsystems Asia Pacific CTO Angus MacDonald on the company’s motivations behind its annual carbon reporting survey of Australian businesses, the company’s internal environmental strategy, and the Australian government’s proposed Carbon Pollution Reduction Scheme.

The Australian government’s proposed carbon ‘cap and trade’ system has the potential to radically change the telecoms industry by driving up demand, according to Brett O’Riley, CEO of Perth-based Ochre Services. As a company that operates in a region where the dominant economic drivers are carbon-intensive heavy industries such as oil and gas and natural [...]

With the Australian government proposing to implement a carbon cap and trade policy, there is now a growing need for corporations to be aware of their carbon profile, says a senior executive from Sun Microsystems. In an exclusive interview with Green Telecom, Sun’s Asia Pacific Chief Technology Officer, Angus MacDonald says that corporations will begin [...]

IBM has built a virtual green data centre inside its ‘property’ in Second Life, the virtual world created by Linden Lab. The virtual green data centre will feature IBM’s energy efficient servers and storage systems, as well as examples of green data best practices and demos of energy management, virtualization and IBM Tivoli green data [...]

Big Green has taken the principles behind the Sigma Six concept for operational efficiency and applied it to help corporations implement their environmental strategy. “There’s a fundamental truth to understanding and improving any aspect of a company’s performance – if you can’t measure it, you can’t manage it.” said Dave Lubowe, global leader of IBM’s [...]

Wipro has jumped on the green bandwagon by entering into a new pact with the India chapter of the WWF. The two organizations will collaborate in the areas of innovative IT and R&D applications for environmental sustainability. Some of the areas of joint work would be related to IT solutions as drivers for low carbon [...]

Global exchange centre operator, Equinix, has joined the US EPA’s program to study the feasibility of establishing an ENERGY STAR rating program for green data centres. Equinix’s participation in the program will include the collection of 12 consecutive months of IT and data center energy use data from June 2008 through June 2009 from a [...]

US data centre operator, Advanced Data Centres, claims to be the first company to achieve the highest rating under the US Green Building Council’s LEED (Leadership in Energy and Environmental Design) program. The facility will be built on a redeveloped airforce base. Achievements as part of the rating include the capture and reuse of 100% [...]

APC by Schneider Electric, a systems provider of data centre power and cooling solutions, has announced a next generation full cell that offer emission-free electricity for backing up data centre facilities. APC’s next generation FCXR, which produces emission free electrical backup power using air and stored hydrogen, is available in 10 kW increments up to [...]

Daniel G Bauer, the author of the Insight Research report on telecom’s carbon abatement potential, commented on my earlier coverage on the report. The information is so good that I’ve decided to put it on the main page. Bauer: As the author of the GREEN Communications report, and on behalf of Insight Research Corporation, I [...]