Telstra opens HD video-conferencing centre in Melbourne
By Sonia Han, Communications Day
Telstra has opened a high definition video collaboration ‘Executive Briefing Centre’ in Melbourne, linking Polycom RealPresence suites in Melbourne and Sydney. The new centre installed a 3-dimensional TV, which it claims is the first commercial deployment of 3D content in Australia.
The EBC is the flagship of Telstra’s ‘Executive Briefing Network’, which includes a range of facilities across six cities connected by managed HD video conferencing equipment deployed over its Next IP network. Polycom worldwide sales senior VP David Philips said that the EBC can help companies improve productivity, lower costs and reduce greenhouse gas emissions by reducing business travel.
“I use Telstra telepresence and video conferencing facilities extensively. I can personally attest to how the use of such facilities results in a more effective use of my time and that of my executive team,” said CEO Sol Trujillo.
Meanwhile, Telstra’s retail media solutions partner Prime Digital Media has created 3D interactive content to demonstrate the 3D TV initiative.
“3D TV will fundamentally change the rules and scope for communicating messages to the marketplace,” said PDM creative director Julie Frikken.
“The commercial use of 3D technology and 3D content to create attention-grabbing digital signage has great potential for Telstra’s enterprise and government customers,” said Telstra enterprise and government’s executive director – convergent sales, Paul Geason.
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