Navteq: mobile navigation continue to grow
By Sonia Han, Communications Day
Navigation company Navteq has said that mobile phone GPS navigation will continue to grow, with new information delivered over wireless networks.
“Connected navigation is happening now, and you are going to see… real time traffic information, weather information, fuel prices, incidents, local events coming over wireless networks into vehicles, into portable devices as well as in mobile devices,” Navteq APAC sales senior VP Rich Shuman told CommsDay.
According to Navteq, last year saw 750,000 navigation devices sold in Australia and the sales will exceed one million this year.
Shuman said maps could be streamed over 3G or downloaded to mobile handsets. “[On device or streaming] is really a users’ choice. It depends on the needs of the individual user, it depends their price sensitivity… that’s why all these types of devices exist. You have different consumers out there with different needs… there is something for everybody,” said Shuman.
Navteq business development director Kirk Mitchell told CommsDay that Navteq have partnerships with various mobile operators in Australia. “We are working closely with our partners, with various carriers in Australia… potentially exciting things with regards to carriers. At the moment Optus are reaching lots of our customers, whether it’s be Samsung, whether it’d be a Nokia device,
they all have Navteq maps on board. 3 just recently started working with a company called Way-Finder, which is on a Sony Ericsson device,” said Mitchell.
Related posts:
Category: Applications, Mobile
Follow us...
If you enjoyed this article, connect with us to receive more just like it.
