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Ericsson wins second 'green' award in China

Tony Chan | April 24, 2008 | 0 Comments

Ericsson was awarded the China Green Company Award from China Entrepreneur magazine, Enterprise Institute and Guanghua School of Management of Beijing University as part of an annual conference on corporate social responsibility.

According to Ericsson, ‘green’ is defined as the harmonious co-existence not only between man and nature, but also among human beings, the latter of which includes the relationship between entrepreneurs and the public, as well as between enterprises and society.

Launched during July 2007, the six-month selection process went through five phases, before the winners were selected. According to the judges, the rating system was mainly composed of the environmental index and the social index, including environment perception and policy, environmental impact assessment, environmental performance, environmental business prospect, environmental protection public relations, publicity of environmental information, employee relationship, consumers, social participation and social commitment.

“Ericsson has developed forward-looking strategies from an early stage to deal with climate change, and has effectively realized product differentiation through continuous technology innovation, development of energy efficient telecom equipment, network and sites optimization, as well as pioneering of alternative energy sources,” wrote China Entrepreneur. “In China, Ericsson has fully implemented international standards like Product Life Cycle Assessments and supply chain management, supplied employees with ergonomic office facilities reflecting its commitment to environmental protection as a responsible corporate citizen in China.”

This is Ericsson’s second green award in China. In December, the company received the China Information Industry Energy-Efficiency Innovation Award from the China Center for Information Industry Development (CCID), a think tank under the direction of the Ministry of Information Industry.

According to Ericsson’s Corporate Responsibility Report 2007, the company is ahead of schedule in improving the energy efficiency of its WCDMA base station portfolio, of which a 50% improvement in energy efficiency index was targeted between 2005 and the end of 2008 and an 80% improvement between 2001 and end 2008. During 2007, Ericsson also released the GSM Base Transceiver Station (BTS) power saving feature, leading to substantial increases in energy efficiency of both new and already installed base stations. Besides the general contributions to power saving and emission reduction as a telecommunications company, Ericsson also conducts life-cycle assessments, produces carbon footprints for telecom, develops solutions for use of alternative energy sources, and has released innovative solutions like the Ericsson Tower Tube and the BTS power saving feature.