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China Mobile makes environmental pledge in first CSR report

Tony Chan | March 25, 2008 | 0 Comments

The world’s biggest mobile operator, China Mobile, released its first corporate social responsibility report this month, outlining its commitments to help sustainable economic and social growth in China, as well as pledging to reduce its impact on the environment through energy efficiency and waste management programs.

Commenting in the report, China Mobile’s president, Wang Jianzhou, said: “As we have grown, our economic, social and environmental impact has also deepened. For This reason, in line with our core value, ‘Responsibility Makers Perfection,’ we seek to ‘grow together harmoniously’ with industry, society and nature.”

Together with wide ranging commitments on the corporate level to extend network and service coverage to rural areas, step up disaster relief efforts and help low-income users get connected, China Mobile also laid out its commitments towards the environment.

In 2007, the company introduced its “Green Action Plan,” which focuses on energy conservation and reducing emissions across its business practices. The objective of the Plan is to, by 2010, increase energy efficiency, as measured on a per-unit of telecommunications traffic basis, by 40% compared to 2005 levels, or equal to 8 billion kWh of electricity, the company said.

The result will save over 6.8 million tonnes of carbon dioxide, the equivalent emissions of 1.7 million vehicles per year, or about 2.7 million tonnes of standard coal energy.

The Plan consists of 7 major programs, including: the standardization of buildings, equipments and site design to optimise land, material and energy usage; upgrading existing 2G infrastructure to more efficient 3G and IP; the establishment of green packaging standards; working with equipment providers to improve energy efficient; energy saving initiatives for auxiliary equipment; promote the use of electronic services by its suppliers; and promoting better waste management and the use of renewable energy.

“In 2007, we began to systematically collect CSR performance metrics – which included environmental performance metrics – across our entire organization,” China Mobile’s report said. “This was a new endeavour for our company, in the future this data will allow us to target our efforts at monitoring and improving our performance.”

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