Canon launches ‘Generation Green’ brand
Canon U.S.A’s new Generation Green brand aims to help its customers understand the company’s green initiatives.
The brand consists of three product classifications: Eco-Conscious, which highlights several packaging changes to boost shipping and packaging efficiency; Eco-Standards, which marks products that adhere to industry standards such as ENERGY STAR and RoHS – the EU directive banning certain hazardous substances; and Eco-Friendly, a category that including user manuals printed on 70% recycled paper and products using recycled plastics.
“Generation Green unites these efforts, enabling partners and customers to easily identify products that are energy and environmentally efficient so that they may integrate them into their businesses and lives to help save money, increase efficiency and help reduce their impact on the environment,” said Yuichi Ishizuka, senior vice president and general manager of Canon’s Consumer Imaging Group.
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