Telstra's Sol says carbon abatement is good for profits
By Grahame Lynch
Telstra CEO Sol Trujillo is no muddle-headed greenie. He has been an aggressive critic of government regulation and is a former campaign adviser for US Republican presidential candidate Senator John McCain.
Yet Telstra has emerged as one of the most prominent advocates of green technology and practices in world telecommunications. And it’s no PR act, according to Trujillo.
“I am not a phoney, I don’t like standing and pretending to be somebody that I’m not,” Trujillo told CommsDay publisher Grahame Lynch in Macau this month.
“I am a business guy. The great news about the way that we think about carbon abatement, not shifting trading schemes and things like that, but real abatement is that we are now totally aligned in terms of our cost structures. When we use a lot of carbon, we spend a lot of costs, both direct and indirect. For example, with GPS and people routing, we use a lot less carbon because our trucks are traveling shorter distances. That’s carbon abatement and it’s absolutely good business.”
“Look at the cost of fuel and the fact we are the largest solar-power generator in Australia today. It reduces cost of business and reduces carbon abatement. You won’t see me say we’re a green outfit, I’m not that kind of guy—but we have an aligned view of our shareholders, the community & the environment.”
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Category: Green corporations
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